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Product segmentation and market perspectives in the European Community and the United States avocado markets

Year of publication 2009

Pages 10

Author Trade and Markets Division

Product type Meeting

Category Meeting document

Edition 1

Synopsis (short abstract) At its Fourth Session, the Sub-Group on Tropical Fruits recommended that the Secretariat prepare a study on segmentation of major avocado markets. This document analyses the main features of transactions recorded in the two major avocado markets, the European Community (EC) and the United States (US), identifying factors which affect price formation. This provides an insight into the characteristics of the markets and the grounds in which major avocado markets are segmented. In turn, this can su pport export promotion and the identification of export strategies. Delegates are invited to review the document, share their experiences, and indicate whether similar market studies of other fruits are required.

Meeting symbol CCP:BA/TF 09/4

Language English

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