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e-Agriculture Good Practice: Digital Green’s social behavior change communication model for extension

Videos scaling the reach of extension workers and increasing adoption rates of best practices

Year of publication 2018

Place of publication Rome, Italy ;

Pages 7

Author Kumar, V.

Publisher FAO ;

Product type Brochure, flyer, fact-sheet

Category Brochure

Edition 1

Synopsis (short abstract) Incubated as a Microsoft research project in Bangalore, India, in 2006, the Digital Green participatory video project was part of an effort to test different ways of using technology for social development. This project focuses specifically on testing the use of participatory video as a means of agricultural extension. The approach was proven to be substantially more effective as a means of extension than existing conventional agricultural extension programmes.

Language English

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