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The Japanese market for seafood











Andreas KAMOEY, GLOBEFISH intern. THE JAPANESE MARKET FOR SEAFOOD. GLOBEFISH Research Programme, Vol. 117, Rome, FAO 2015. 45p.


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    The main objective of the marketing strategy for canned seafood products to be produced by the Integrated Fisheries Project (IFP) of the Government of India is to popularize such products to a wider consume.r group in the Indian domestic market than is possible by the private sector at the present time, so that a large canning industry can be based on, and optimum use made of, the pelagic fish resources of India. A secondary aim is to provide samples for prospective exports but the limited produ ction capacity cannot expect to fill export orders.
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    Fish consumption in Italy grew from 11.8 kg/pc in 1961 to 25.1 kg/pc in 2003. The main group of products purchased by Italian families is fresh seafood, with 50 percent of purchases, followed by frozen seafood (23 percent) and canned seafood (20 percent). Due to the increasing consumption and declining domestic supply, Italy is a net importer of seafood. Italian seafood imports increased from 353 300 tonnes in 1976 to 970 100 tonnes in 2006, molluscs being the main commodity imported and Spain b eing the main country of origin. Like in many other developed countries, the seafood processing sector in Italy is gradually being restricted to the niche of quality preparations.
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    The Seafood Market in Spain 2008
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    Consumption of fish, molluscs and crustaceans in Spain increased from 25.85 kg/pc in 1961 to 44.65 kg/pc in 2003. Demersal and pelagic fish are the main categories of seafood consumed in Spain, followed by molluscs. Fish in Spain is consumed in a variety of ways but often whole, mainly fresh but also frozen. Preserved products, with the significant exception of canned tuna, are less popular although also significant.

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