Adding Value to Livestock Diversity

FAO ANIMAL PRODUCTION AND HEALTH PAPER 168

ADDING VALUE TO LIVESTOCK DIVERSITY

Marketing to promote local breeds
and improve livelihoods

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome, 2010

The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations, or of the League for Pastoral Peoples and Endogenous Livestock Development or of the International Union for Conservation of Nature concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO, LPP or IUCN in preference to others of a similar nature that are not mentioned. The views expressed herein are those of the authors and do not necessarily represent those of FAO, LPP or IUCN.

ISSN 0254-6019

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Contents

Acknowledgements  [407Kb]
List of contributors
Executive summary
Introduction
Ilse Köhler-Rollefson and Paul Mundy

PART 1
Wool and cashmere  [678Kb]

Introduction
Marketing wool from an endangered sheep breed in the Deccan Plateau of India
Gopi Krishna, PR Sheshagiri Rao, and Kamal Kishore
Cashmere from the Pamirs: Helping mountain farmers in Kyrgyzstan
Carol Kerven and Sabyr Toigonbaev
Spinning a value chain from the Gobi: Camel wool in Mongolia
Sabine Schmidt, Altanchimeg Chimiddorj, Nancy Shand and Dean Officer
Marketing of handicrafts made from Linca sheep wool in Patagonia, Argentina
Luciana Cardinaletti, Julieta von Thüngen and María Rosa Lanari

PART 2
Meat and hides  [495Kb]

Introduction
Umzimvubu Goats: Adding value to an under-utilized indigenous resource in South Africa
Merida Roets, Zama Mandisi Madikizela and Mpho Mazubane
Marketing Criollo goat meat under a protected designation of origin seal in Argentina
Facundo Lopez Raggi, Marcelo Perez Centeno, María Rosa Lanari, and Julieta von Thüngen>

PART 3
Milk  [358Kb]

Introduction
Tiviski: A dairy that sources milk from pastoralists in Mauritania
Maryam Abeiderrahmane and Nancy Abeiderrahmane
The golden Udder: Marketing milk from camels in Puntland, Somalia
Michele Nori

PART 4
Analysis [923Kb]

Paul Mundy, Evelyn Mathias and writeshop participants

PART 5
Participants’ profiles [199Kb]