Media and Communication Resource Kit

Office of Assistant Director-General (Agriculture Department)

Media and Communication Resource Kit

The catalogue

Year of publication 2015

Pages 53 p.

Author Office of Assistant Director-General (Agriculture Department)

Product type Book (stand-alone)

ISBN 978-92-5-108758-9

Edition 1

Full item page

Synopsis (short abstract) The main purpose of this Catalogue is to provide an overview of the main publications, brochures and other outreach materials elaborated by the Secretariat of the International Treaty on Plant Genetic Resources for Food and Agriculture with the view to facilitate a wider use. This catalogue helps, first and foremost, the National Focal Points of the International Treaty in their daily activities, but also the users and practitioners of the Multilateral System of Access and Benefit-sharing, the implementing agencies and the donors of the Benefit-sharing Fund as well as policy makers and the academic sector.

Language English

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This Communication Package provides a brief overview of some principles of good communication and some tips about raising the visibility of the International Treaty on Plant Genetic Resources for Food and Agriculture, whether it is through information materials you write and publish, through interviews with media outlets, or through public appearances where you may address a classroom, a workshop or a lecture hall filled with experts. The goal is to make sure that you are able to tell th e Treaty’s story – what it is, what it does, how it does it – in a way that is tailored for your audience, be it an audience that is reading a brochure you have written, listening to you make a talk or watching an interview you did with local television station. In reality, the rules of good communication are straightforward. You must have a clear goal of what you want your audience to know and then present that information with the logic and the terminology that your audience will und erstand. For the sake of efficiency, this Kit focuses on the media, but what applies to the media can also be applied to preparing an information document for publication or preparing remarks to make at a public event.
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