Year of publication 2002

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Pages 44

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Author Climate, Energy and Tenure Division

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Product type Book (stand-alone)

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Series title Communication for Development Case Study

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Series number 1020-4172

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Edition 1

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Synopsis (short abstract) We often hear today of the need to develop a communication strategy. The decision makers, planners, and the persons responsible for development projects and programmes consider this a concern, as they are fully aware of the importance of planning and implementing communication policies. How can this be done? With whom can it be done? and What methodologies should used? A communication strategy, should not mean creating media "agitation", such as for example, a banner advertizing the ina uguration of a project workshop, media coverage an event of this sort on radio and television, or interviewing the person responsible for the project or the field programme. Doing so ignores the fact that communication planning and implementation requires a considerable amount of time, financial and human resources, as well as continual and varied multimedia activities

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Language English

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