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Media and Communication Resource Kit







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    Document
    Empowering approaches to Media interviews
    Guidance for FAO Staff
    2015
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    Doing a media interview helps get FAO’s main message across to a wide audience. As an FAO staff member you can be an authoritative source for the media when they cover FAO-related issues. Thanks to you, they can answer the question “why” in relation to food price increases, reduction in numbers of hungry people, or any other topic that relates to the mandate of FAO - which is among the broadest of any UN agency. Be sure to link what you do to impact on people. For some agencies (humanitarian) th e link is obvious, but for FAO that may not always be the case. So you need to make the link all the time. These guidelines will help you better prepare and deal with an interview whether it is radio, TV or print.
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    Book (stand-alone)
    Let’s talk fish: guide for journalists and media 2012
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    With this Media Guide, the Indian Ocean Commission through SmartFish Programme hopes to introduce you to the fisheries of Eastern and Southern Africa and the Indian Ocean Islands (the ESA-IO region) and stimulate your interest in learning more about the subject. The objective of the present guide is to help you to report knowledgeably and confidently about fisheries in your country or sub- region so that your readers, listeners or viewers gain a better understanding of the diverse and dynamic fi sheries of the area where they live.
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    Book (stand-alone)
    Methodological Guide for Designing and Implementing a Multimedia Communication Strategy
    Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies - Niamey, Niger 1-5 April 2002
    2002
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    We often hear today of the need to develop a communication strategy. The decision makers, planners, and the persons responsible for development projects and programmes consider this a concern, as they are fully aware of the importance of planning and implementing communication policies. How can this be done? With whom can it be done? and What methodologies should used? A communication strategy, should not mean creating media "agitation", such as for example, a banner advertizing the ina uguration of a project workshop, media coverage an event of this sort on radio and television, or interviewing the person responsible for the project or the field programme. Doing so ignores the fact that communication planning and implementation requires a considerable amount of time, financial and human resources, as well as continual and varied multimedia activities

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