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Poverty Alleviation through E-Commerce Oriented Contract Farming in Anhui Province - TCP/CPR/3704

Year of publication 2022

Place of publication Rome, Italy ;

Pages 8

Publisher FAO ;

Product type Project

Synopsis (short abstract) Agriculture plays a fundamental role in the economic development of the Anhui province of China A strategic agricultural sector for economic growth is e commerce In recent years, China has placed significant emphasis on the development of this area in order to allow for agricultural products to be sold directly online In fact, the Anhui province released the Action Plan on Improving Rural E commerce in 2018 with the aim of encouraging e commerce platforms, cooperatives, production bases, enterprises and farmers to form improved connections with each other, building synergies for value addition and a more inclusive food value chain That said, a few challenges persist, such as linking value chains together in a desirable manner, and building targeted connections between a certain group of small scale farmers and consumers Additionally, poor smallholder farmers on the supply side of the value chain do not have standard production technology to produce agricultural products that can meet commercial demands for quality, and they lack both the knowledge and skills required for accessing e commerce platforms On the demand side, consumers are increasingly concerned with the quality and safety of agricultural produce.

Language English

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