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Assessment of the European and North American Market for Organic Cacao, Coffee and Vanilla






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    The First Asian Regional Round-Table on Sustainable, Organic and Speciality Coffee Production, Processing and Marketing 2001
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    Coffee, in dollar terms is the most traded agricultural product in the world. Coffee throughout the world including the Asia/Pacific region supports millions of small farmers and their families. With world coffee prices are at their lowest levels for many years the very existence of many small farmers is at stake. Such prices represent a real threat to the industry. There is an opportunity to improve farm incomes through sustainable production of high value, high quality Specialty coffee and Org anic coffee. Thus, this Round-table has been organised, at this critical time, to derive ways to urgently assist small farmers and the coffee industry in the region with timely practical interventions.
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    Value-Adding Standards in the North American Food Market
    Trade opportunities in certified products for developing countries
    2008
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    This publication analyses the use of voluntary standards and certication schemes in the food markets of the United States of America and Canada. With its large population and its high individual purchasing power, North America provides considerable opportunities for exports of value-added agricultural products. Consumers are increasingly attentive to the social and environmental aspects of food production as evidenced by the signicant expansion of certied food sales in both natural food stores a nd mainstream supermarket chains. North America ranks just behind Europe, the worlds leading region in terms of certied food sales. The United States of America is the worlds largest organic food market and accounts for over 40 percent of global sales. The report assesses the market opportunities for developing countries aiming to export value-added certied foods to North America. After discussing the potential of various types of voluntary standards for adding value to agricultural produc ts, it focuses on a few environmental and social certication schemes that use a registered on-product label targeting consumers. Special emphasis is put on organic and fair trade certied agricultural products due to their value-adding potential, their level of recognition by consumers and the strong and sustained growth of demand. The main product categories examined are tropical fruits, coee and cocoa owing to their economic signicance to many developing countries and their high market potentia l in North America.
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