All answers can be found in the text.
1.a. List major objectives of marketing for an individual and society.
Individual__________
Society__________
1.b. Name three main roles of marketing in the economic growth and development of a country.
i) __________
ii) __________
iii) __________
2. There are six major components of a marketing system that influence the market price of a commodity. One is perfect competition. Name the other five.
i) __________
ii) __________
iii) __________
iv) __________
v) __________
3.a. Marketing system functions are classified as: i) exchange functions; ii) physical functions; and iii) facilitating functions. Indicate which of the following fall in category i), category ii) and category iii).
__________financing and risk bearing
__________pricing
__________assembling
__________processing and packaging
__________selling
__________demand and supply creation
__________buying
__________market research
__________storage
3.b. Identify which of the following form the role of a broker and a retailer. Write B for broker and R for retailer.
__________assembling goods from rural markets
__________transferring goods from producers to retailers
__________bringing buyers and sellers together
__________presenting goods to the consumer in the manner, location and form desired
__________reinforcing informal systems which enforce contracts
4. Name four enterprises playing the roles of middlemen in marketing systems.
i) __________
ii) __________
iii) __________
iv) __________
5. Circle T for True and F for False.
i) Marketing margin is the difference between the retail price and farm-gate price of a product.
|
T |
F |
ii) The retail price is established where primary and derived demand curves intersect.
|
T |
F |
iii) The farm-gate price occurs at the point where the derived demand curve and the primary supply curve intersect.
|
T |
F |
iv) The wholesale margin and retail margin are the same.
|
T |
F |
v) When the marketing margin is expressed in money terms, it is called the price spread.
|
T |
F |
vi) At each successive stage in the marketing system the product is sold or bought at the value-added costs.
|
T |
F |
6. Explain the main premise behind structure, conduct and performance analysis.
7. Market information is crucial to market agents to take decisions on what and whether to buy and sell. Name four items on which market information is definitely required (one is already given).
i) __________
ii) __________
iii) forecast of future supply and demand
iv) __________
8.a. Tick (Ö) the correct answers.
Why do government interventions aimed at improving markets not show the desired results?
i) They attempt to bring about radical changes in marketing systems.
ii) They work with existing systems.
iii) Most of the time their objective is to control the markets.
iv) They ignore the proven capability of existing marketing networks.
b. The government of Tanzania proposes to improve physical and institutional infrastructure for markets in its rural areas. List 3 items under each category needing priority attention.
Physical infrastructure:
i) __________
ii) __________
iii) __________
Institutional infrastructure:
i) __________
ii) __________
iii) __________
9. To which of the five national objectives listed below could the role of marketing be considered negative or neutral?
__________independence objective
__________economic efficiency objective
__________resource conservation objective
__________stability objective
__________equity objective
