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Behaviour Change Communication Strategy for Food Security and Agriculture Productivity Project: “You are what you eat!”

Year of publication 2022

Place of publication Thimphu, Bhutan ;

Pages 25 p.

Author FAO

Publisher FAO ;

Product type Booklet

ISBN 978-92-5-136667-7

Synopsis (short abstract) The BCC strategy document contains a collection of communication processes and strategies used in programming to influence social change and individual behaviour. The strategies outlined in the document focuses on messages including a set of technical themes linking nutrition, health, food safety, dietary diversity, and production innovations within a food systems approach, where different activities and products are correlated and allow building up of basic to technical knowledge and practice. The strategy document, which is presented in a theme-based booklet, is prepared for community resource persons and agriculture extension officers to equip them in bringing about desired changes in knowledge, attitudes, and practices of farmers in terms of crop production and consumption behaviours via sensitisation/training of producing and consuming nutrient dense crops at individual, household and community level. The BCC efforts follow the strategic objectives delineated in the National Food and Nutrition Security Strategy, Bhutan. The key messages, therefore, have been developed to improve the identified behaviours in order to achieve the strategic objectives of the National Food and Nutrition Security Strategy. The messages will be disseminated to the right target audiences through a multipronged communication approach to facilitate behaviour changes.

Cite this content as:

FAO. 2022. Behaviour Change Communication Strategy for Food Security and Agriculture Productivity Project: “You are what you eat!”. Thimphu.

https://doi.org/10.4060/cc1050en

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