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Marketing aspects of the pelagic fishery projects

Pelagic Fishery Investigation on the South-West Coast, India, IND/75/038









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    Marketing strategy for canned seafood products to be produced by the Integrated Fisheries Project, Cochin, India. Phase II, Field document 13
    Pelagic Fishery Investigation on the South-West Coast, India, IND/75/038
    1980
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    The main objective of the marketing strategy for canned seafood products to be produced by the Integrated Fisheries Project (IFP) of the Government of India is to popularize such products to a wider consume.r group in the Indian domestic market than is possible by the private sector at the present time, so that a large canning industry can be based on, and optimum use made of, the pelagic fish resources of India. A secondary aim is to provide samples for prospective exports but the limited produ ction capacity cannot expect to fill export orders.
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    India - Possible introduction of aluminium cans for (marine) fish. A report prepared for the pelagic fishery investigations on the southwest coast - phase II - project. Field document no. 14
    Pelagic Fishery Investigation on the South-West Coast, India, IND/75/038
    1980
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    A review is made in this report of the resources of India from which national can be derived in terms of employment, nutritional needs and increased fishermen's as well as showing the viability of canning with reasonable returns on investment. The seafood industry in India has recorded a phenomenal growth in the course of the last 15 years, due almost entirely to investment by the shrimp processing sector, most productI/qf which are exported. Export earnings registered an impressive growth f rom Rs. 37.5 crore- in 1962 to a record of Rs. 1 797.3 crore in 1977. This represents an increase of nearly 50 times the 1962 value in 15 years. Frozen shrimp has been the main contributing factor and in 1977 accounted for 72 percent of the quantity and 87 percent of the value of seafood exports.
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    India - A chilled seawater (CSW) system for fishing and carrier vessels engaged in the small pelagic species fishery of southwest India. A report prepared for the pelagic fishery investigation on the southwest coast - phase II - project. Field document 1
    Pelagic Fishery Investigation on the South-West Coast, India, IND/75/038
    1980
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    Chilled seawater systems are a comparatively recent innovation. The Consultant was familiar with progress made on the Pacific coast of Canada where the development of systems for salmon and herring transport and storage has been intensive and CSW systems are now the most common method for short-term preservation of fish. Several attempts were made to introduce the handling of sardine and mackerel in shallow plastic boxes, which is the standard procedure in the Mediterranean sardine industry, and quality results were excellent. This method of handling did not, howeve~ prove practical for commercial use since the fishermen are used to handling in bulk and on deck. Moreover, refrigerated seawater systems were unfeasible not only as the capital cost was prohibitive for installation in the small vessels (30-45 ft), but also because they presented technical problems of maintenance and operation beyond the capabilities of the fishermen. Thus, it appeared that a chilled seawater system would i deally suit the present conditions of the growing purse seine industry of southwest India

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