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Synthesis of Mediterranean marine finfish aquaculture

A marketing and promotion strategy













Barazi-Yeroulanos, L. Synthesis of Mediterranean marine finfish aquaculture – a marketing and promotion strategy. Studies and Reviews. General Fisheries Commission for the Mediterranean. No. 88 Rome, FAO. 2010: 198p.


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    The present document review the aquaculture activities and the market situation and prospect of the meagre (Argyrosomus regius) in the Mediterranean countries. Meagre culture started in France and in Italy in the late ‘90s and is developing in the Mediterranean Region, jumping from a few tonnes in 2 000 to over 10 000 tonnes expected in 2010, highlighting the appearance of a new aquaculture species on the market. Meagre is currently sold by a limited number of players on niche segments (small volumes at relatively high prices to selected market segments). From a market viewpoint, meagre is endowed with intrinsic values such as attractive fish shape, good processing yield, good nutritional values, low fat content, excellent taste, firm texture suitable for a large variety of recipes. Yet it is very little known to end consumers. Meagre production is expected to grow fast in the medium term and ex-farm prices will probably drop under the pressure of increasing supply. T his is what will most likely happen if the coming increased production converges towards favourable markets like Spain, Italy and Portugal. This report draws the picture of the existing market of meagre and describes the possible routes for development. Indeed, based on its aquaculture characteristics, meagre has the potential to become a mass market species, moving from the present position of a niche species with a limited production directed to selected market segments. The paper re commends some actions to be undertaken to consolidate good conditions for future growth and to reduce commercial risks. Most of the information used originates from national data and from the author’s personal estimates.
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    The sixth session of the General Fisheries Commission for the Mediterranean (GFCM) Committee on Aquaculture (CAQ) was held in Tirana, Albania, from 17 to 19 December 2008. The session was attended by delegates from eleven Members of the Commission and by the observer from the International Union for the Conservation of Nature (IUCN). The Committee reviewed the status and trends of the Mediterranean aquaculture as well as the intersessional activities undertaken also by its Working Groups respect ively on Marketing of Aquaculture (WGMA), on Siting and Carrying Capacity (WGSC), on Aquaculture Sustainability (WGSA), as well as the progress achieved in relation to the Information System for the Promotion of Aquaculture in the Mediterranean Countries (SIPAM). The CAQ discussed on the main problems faced by the Mediterranean aquaculture market and agreed on the need to harmonize and to implement the procedures for site selection and site management of Mediterranean aquaculture, for Environmen tal Impact Assessment and Environmental Monitoring Programmes (EMP). The Committee confirmed that the sustainability of aquaculture depends on four key dimensions being the economic, social, environmental and governance dimension. The CAQ noted that identification of sustainable aquaculture indicators and reference points should be understandable for all stakeholders and easily quantifiable. It formulated aquaculture management advice aimed to establish a regional data collection scheme for aqua culture data and information and agreed on the preliminary set of data to be collected. It agreed upon its workplan for 2009.
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