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Marketing research and information systems. (Marketing and Agribusiness Texts - 4)

Year of publication 1997

Place of publication Rome, Italy ;

Pages 132 p.

Author FAO;

Publisher FAO ;

Product type Book (stand-alone)

ISBN 92-5-103905-4

Synopsis (short abstract) This book is one of a series of texts prepared by the Network and Centre and has the intention of providing those charged with making marketing decisions in the food and agricultural sectors of the developing world in general, and the tropical regions in particular, with a foundation for better understanding customer motivations and market forces. There are four textbooks in the series. These are:

  • Basic Finance For Marketers
  • Agricultural And Food Marketing Management
  • Global Agricultural Marketing Management, and
  • Marketing Research And Information Systems
These texts are primarily designed as an aid for those teaching marketing as it applies to food and agribusiness. The material is therefore relevant to students of agricultural marketing, agricultural economics, agribusiness, management and business studies. They are suitable for undergraduate and postgraduate degree courses, as well as vocational and in-service short courses. Also available in HTM format

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Language English

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