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Czlowiek, miejsce, produkt – tworzenie szczególnej wiezi











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    Book (stand-alone)
    Povezivanje: ljudi, mesta, proizvodi 2010
    Proizvodi sa poreklom su proizvodi koji se razlikuju od drugih, sličnih proizvoda zbog svog lokalnog identiteta i tipičnosti. Na osnovu specifičnog okruženja iz kojeg potiču i koje im daje specifične karakteristike, ugled i renome koji potrošači prepoznaju, identifikujemo ih kao proizvode s poreklom. Neodvojivost ovih proizvoda od područja u kojem se proizvode leži u osnovi kruga kvaliteta. Takav krug kvaliteta odgovara stvaranju dodate vrednosti i procesu zaštite kroz 4 osnovne faze (vidi sliku ). Onda kada postanu svesni potencijala koje proizvod može da ima, lokalni proizvođači mogu započeti proces kolektivnog dodavanja vrednosti, uz istovremenu zaštitu lokalnih resursa. Dodata vrednost potiče od potrošača i vrednovanja na tržištu a može biti dodatno ojačana pravnom zaštitom imena proizvoda koje definiše specifičan kvalitet. Održivost i promocija proizvoda sa poreklom zavisiće od vrednosti na tržištu i obnavljanja lokalnih resursa.
  • Thumbnail Image
    Book (stand-alone)
    Linking people, places and products
    A guide for promoting quality linked to geographical origin and sustainable Geographical Indications
    2009
    Also available in:

    The aim of this guide is to provide local stakeholders with a conceptual framework, concrete illustrations and methodologies for the promotion and preservation of quality products linked to geographical origin and for implementation of GIs. The guide proposes a four-step process in order to strengthen the origin-based quality virtuous circle. The material presented in the guide derives from experiences of FAO and SinerGI in this field.
  • Thumbnail Image
    Book (stand-alone)
    Linking people, places and products
    A guide for promoting quality linked to geographical origin and sustainable Geographical Indications. 2. ed
    2010
    Promoting the links between people, places, and agrifood products can be a tool for sustainable rural development in many rural communities of the world. In fact, origin-linked products show quality attributes linked to the geographical places and people as a result of specific local know how and natural resources, and over time, a collective reputation is being built, that is identified by a geographical indication (GI). The definition of this specific quality thanks to a code of practice and the collective management of the GI system are fundamental tools to identify and preserve natural and human resources thus enhancing economic, social and environmental effects. The aim of this guide is to provide local stakeholders with a conceptual framework, concrete illustrations and methodologies for the promotion and preservation of quality products linked to geographical origin and for implementation of GIs. The guide proposes a four-step process in order to strengthen the origin-linked quality virtuous circle. The material presented in the guide derives from experiences of FAO and SinerGI in this field. Identification of the links between the specific quality product and the local resources, Qualification with the code of practice and recognition of the GI as a collective territorial-based asset, Remuneration thanks to the marketing approaches and Reproduction of the local resources in a long term approach, are the key steps allowing for an economic, socio-cultural and environmental sustainability of the origin-linked production system.
  • Thumbnail Image
    Book (stand-alone)
    Povezivanje: ljudi, mesta, proizvodi 2010
    Proizvodi sa poreklom su proizvodi koji se razlikuju od drugih, sličnih proizvoda zbog svog lokalnog identiteta i tipičnosti. Na osnovu specifičnog okruženja iz kojeg potiču i koje im daje specifične karakteristike, ugled i renome koji potrošači prepoznaju, identifikujemo ih kao proizvode s poreklom. Neodvojivost ovih proizvoda od područja u kojem se proizvode leži u osnovi kruga kvaliteta. Takav krug kvaliteta odgovara stvaranju dodate vrednosti i procesu zaštite kroz 4 osnovne faze (vidi sliku ). Onda kada postanu svesni potencijala koje proizvod može da ima, lokalni proizvođači mogu započeti proces kolektivnog dodavanja vrednosti, uz istovremenu zaštitu lokalnih resursa. Dodata vrednost potiče od potrošača i vrednovanja na tržištu a može biti dodatno ojačana pravnom zaštitom imena proizvoda koje definiše specifičan kvalitet. Održivost i promocija proizvoda sa poreklom zavisiće od vrednosti na tržištu i obnavljanja lokalnih resursa.
  • Thumbnail Image
    Book (stand-alone)
    Linking people, places and products
    A guide for promoting quality linked to geographical origin and sustainable Geographical Indications
    2009
    Also available in:

    The aim of this guide is to provide local stakeholders with a conceptual framework, concrete illustrations and methodologies for the promotion and preservation of quality products linked to geographical origin and for implementation of GIs. The guide proposes a four-step process in order to strengthen the origin-based quality virtuous circle. The material presented in the guide derives from experiences of FAO and SinerGI in this field.
  • Thumbnail Image
    Book (stand-alone)
    Linking people, places and products
    A guide for promoting quality linked to geographical origin and sustainable Geographical Indications. 2. ed
    2010
    Promoting the links between people, places, and agrifood products can be a tool for sustainable rural development in many rural communities of the world. In fact, origin-linked products show quality attributes linked to the geographical places and people as a result of specific local know how and natural resources, and over time, a collective reputation is being built, that is identified by a geographical indication (GI). The definition of this specific quality thanks to a code of practice and the collective management of the GI system are fundamental tools to identify and preserve natural and human resources thus enhancing economic, social and environmental effects. The aim of this guide is to provide local stakeholders with a conceptual framework, concrete illustrations and methodologies for the promotion and preservation of quality products linked to geographical origin and for implementation of GIs. The guide proposes a four-step process in order to strengthen the origin-linked quality virtuous circle. The material presented in the guide derives from experiences of FAO and SinerGI in this field. Identification of the links between the specific quality product and the local resources, Qualification with the code of practice and recognition of the GI as a collective territorial-based asset, Remuneration thanks to the marketing approaches and Reproduction of the local resources in a long term approach, are the key steps allowing for an economic, socio-cultural and environmental sustainability of the origin-linked production system.
  • Thumbnail Image
    Book (stand-alone)
    Povezivanje: ljudi, mesta, proizvodi 2010
    Proizvodi sa poreklom su proizvodi koji se razlikuju od drugih, sličnih proizvoda zbog svog lokalnog identiteta i tipičnosti. Na osnovu specifičnog okruženja iz kojeg potiču i koje im daje specifične karakteristike, ugled i renome koji potrošači prepoznaju, identifikujemo ih kao proizvode s poreklom. Neodvojivost ovih proizvoda od područja u kojem se proizvode leži u osnovi kruga kvaliteta. Takav krug kvaliteta odgovara stvaranju dodate vrednosti i procesu zaštite kroz 4 osnovne faze (vidi sliku ). Onda kada postanu svesni potencijala koje proizvod može da ima, lokalni proizvođači mogu započeti proces kolektivnog dodavanja vrednosti, uz istovremenu zaštitu lokalnih resursa. Dodata vrednost potiče od potrošača i vrednovanja na tržištu a može biti dodatno ojačana pravnom zaštitom imena proizvoda koje definiše specifičan kvalitet. Održivost i promocija proizvoda sa poreklom zavisiće od vrednosti na tržištu i obnavljanja lokalnih resursa.
  • Thumbnail Image
    Book (stand-alone)
    Linking people, places and products
    A guide for promoting quality linked to geographical origin and sustainable Geographical Indications
    2009
    Also available in:

    The aim of this guide is to provide local stakeholders with a conceptual framework, concrete illustrations and methodologies for the promotion and preservation of quality products linked to geographical origin and for implementation of GIs. The guide proposes a four-step process in order to strengthen the origin-based quality virtuous circle. The material presented in the guide derives from experiences of FAO and SinerGI in this field.
  • Thumbnail Image
    Book (stand-alone)
    Linking people, places and products
    A guide for promoting quality linked to geographical origin and sustainable Geographical Indications. 2. ed
    2010
    Promoting the links between people, places, and agrifood products can be a tool for sustainable rural development in many rural communities of the world. In fact, origin-linked products show quality attributes linked to the geographical places and people as a result of specific local know how and natural resources, and over time, a collective reputation is being built, that is identified by a geographical indication (GI). The definition of this specific quality thanks to a code of practice and the collective management of the GI system are fundamental tools to identify and preserve natural and human resources thus enhancing economic, social and environmental effects. The aim of this guide is to provide local stakeholders with a conceptual framework, concrete illustrations and methodologies for the promotion and preservation of quality products linked to geographical origin and for implementation of GIs. The guide proposes a four-step process in order to strengthen the origin-linked quality virtuous circle. The material presented in the guide derives from experiences of FAO and SinerGI in this field. Identification of the links between the specific quality product and the local resources, Qualification with the code of practice and recognition of the GI as a collective territorial-based asset, Remuneration thanks to the marketing approaches and Reproduction of the local resources in a long term approach, are the key steps allowing for an economic, socio-cultural and environmental sustainability of the origin-linked production system.

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