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Book (stand-alone)Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies Niamey, Niger 1-5 April 2002
A Bilingual Regional Workshop
2002Also available in:
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Book (stand-alone)The Design and Implementation of National Information and Communication Policies for Sustainable Development in Africa: Issues and Approaches
Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies - Niamey, Niger 1-5 April 2002
2002Also available in:
No results found.The manual on how to design and implement a national communication development policy is a result of the work undertaken by participants of regional workshop held in Niamey, Niger in April 2002. The manual is based on experiences from 1992 when FAO was asked by Government of Mali to assist in designing a communication development policy. The division in charge of communication for development at the time created a methodological approach which made it possible for national consultants to sum up the status of communication for development; to organize a national workshop to validate the results of the studies and design the mission, objectives and plans for implementing a national communication for development policy. -
Book (stand-alone)Methodological Guide for Designing and Implementing a Multimedia Communication Strategy
Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies - Niamey, Niger 1-5 April 2002
2002Also available in:
No results found.We often hear today of the need to develop a communication strategy. The decision makers, planners, and the persons responsible for development projects and programmes consider this a concern, as they are fully aware of the importance of planning and implementing communication policies. How can this be done? With whom can it be done? and What methodologies should used? A communication strategy, should not mean creating media "agitation", such as for example, a banner advertizing the ina uguration of a project workshop, media coverage an event of this sort on radio and television, or interviewing the person responsible for the project or the field programme. Doing so ignores the fact that communication planning and implementation requires a considerable amount of time, financial and human resources, as well as continual and varied multimedia activities
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