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Towards self-sustaining and market-oriented producer organizations







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    Book (series)
    Motivating farmers' market-oriented production
    Smallholder Horticulture Empowerment and Promotion approach in Kenya
    2021
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    Investing in farmers – or agriculture human capital – is crucial to addressing challenges in our agri-food systems. A global study carried out by the FAO Investment Centre and the International Food Policy Research Institute, with support from the CGIAR Research Programme on Policies, Institutions and Markets and the FAO Research and Extension Unit, looks at agriculture human capital investments, from trends to promising initiatives. One of the nine featured case studies is Kenya’s Smallholder Horticulture Empowerment and Promotion Approach, which provides technical and soft skills based on the theory of self-determination. The training has influenced farmers to change their mindsets and behaviour towards market-oriented horticulture. In addition, most farmers gained confidence in applying the skills acquired, which resulted in improved production and marketing and increased incomes. The approach was found to be effective in developing human capital and is therefore recommended for use in smallholder horticulture production systems or enterprises. This publication is part of the Country Investment Highlights series under the FAO Investment Centre's Knowledge for Investment (K4I) programme.
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    Book (stand-alone)
    Economics for market-oriented farming
    Farm management extension guide 1
    2008
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    Whether you are working for government, an NGO or the private sector, if you are an agricultural extension worker who is trying to assist farmers in increasing the profitability of their farms, the material in this booklet should be of help to you. It introduces you to some of the concepts and principles of economics that are relevant to smallholder farming particularly market-oriented farming. You will learn the application of these economic concepts to the day-to-day farming activities of farmers producing for the market. You will look at some of the critical areas in which farmers make decisions about their farm enterprises. Through this you will gain an insight into the decisions that farmers make and be better equipped to advise them on how to become more market-oriented and thus increase their profits.
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    Book (stand-alone)
    Proceedings of the consultation workshop on market-oriented agricultural extension 2011
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    In recent years agricultural marketing has changed dramatically with a global boom in retail food marketing. Consumers are expressing greater concern for food quality and safety, and greater demand for high-value products. The future for many small farmers is bleak unless they can adapt their farming systems to these changes. Many of the constraints they face are related to lack of adequate know-how and skills. Market-oriented agricultural advisory services can play an important role in helping small farmers overcome these constraints and, in response, many countries in Asia are changing the content of their extension and advisory services. FAO has been at the vanguard of this shift and has developed a variety of training and extension materials in marketing and farm business management to better link small farmers to markets. This publication is a proceedings of a workshop held in Bangkok, Thailand from 11 to 13 May 2010 to raise awareness among heads of agricultural extension servic es of changes that are occurring and identify ways to meet these challenges by re-orienting agricultural extension services to respond to global and regional trends. The report contains summaries of the country papers as well as information on FAO training and extension materials available.

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