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Making extension and advisory services market-oriented









​FAO. 2021. Making extension and advisory services market-oriented. Rome.


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    Project
    Strengthen Extension Services Capacity and Transform It to Become a Market-Oriented Advisory System - TCP/SYR/3802 2025
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    The crisis in Syria has severely impacted the national agricultural extension services, resulting in the loss of over 50 percent of qualified technical staff and leaving only about 10 percent of extension units operational. Many units have been destroyed or are inaccessible, and the remaining staff are disconnected from recent advancements in agricultural technology. This has led to a need for updating and enhancing their technical knowledge and skills. The reduction in workforce and resources has also impaired the extension services' ability to collect data, affecting agricultural monitoring and production planning. Additionally, the limited accessibility and the loss of staff have diminished field presence and eroded trust between farmers and extension services. Consequently, farmers now rely on various alternative sources for technical advice and market information, including input dealers, market traders, private advisors and farmer organizations. In this context, the Ministry of Agriculture and Agrarian Reform (MAAR) sought the assistance of the Food and Agriculture Organization of the United Nations (FAO) to strengthen the capacity of extension services, modernize the advisory system, and shift its role from providing technical production advice to facilitating a market-orientated approach to enhance farmers' profitability and income. This assistance was carried out through the current project, which was developed in consultation with the International Cooperation and Planning Directorate and the Agricultural Extension Directorate of the MAAR. This collaboration ensured that the project was tailored to the ministry’s needs and aimed at enhancing the quality and scope of extension services. Finally, the project was aligned with the United Nations Strategic Framework in Syria, contributing to Pillar Two, "Sustainable Socio-economic Recovery," and Pillar Four, "People Resilience and Institutional Responsiveness.".
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    Policy brief
    Advancing rural advisory services to promote market orientation in Jordan
    Making rural services work for small-scale farmers
    2022
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    Rural advisory services play a crucial role in improving smallholders' livelihoods and reducing rural poverty by equipping farmers with the information, knowledge and skills needed to increase their productivity and profitability, to manage risks, and to engage effectively with markets. This entails diverse services that empower farmers to make informed decisions, manage their farms as sustainable businesses, and act collectively to improve economic operations. This wide range of rural advisory services that address agricultural productivity, as well as producers’ organizational, management and marketing capacities, are recognized as market-oriented services. Such diverse services are often provided by multiple service providers from public, private and civil society organizations who engage in the delivery of services in different forms and capacities. Recognizing and leveraging this plurality of service providers has the potential to enhance the quality of services and inclusivity of the service system, ensuring that effective services are accessible to small-scale farmers and responsive to their diverse needs. This policy brief highlights key considerations and recommendations for strengthening rural advisory services in the Hashemite Kingdom of Jordan from a pluralistic and market-oriented system perspective.
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    Policy brief
    Advancing rural advisory services to promote market orientation in Egypt
    Making rural services work for small-scale farmers
    2022
    Also available in:

    Rural advisory services play a crucial role in improving smallholders’ livelihoods and reducing rural poverty by equipping farmers with the information, knowledge, and skills needed to increase their productivity and profitability, to manage risks, and to engage effectively with markets. This entails diverse services that empower farmers to make informed decisions, manage their farms as sustainable businesses, and act collectively to improve economic operations. This wide range of rural advisory services that address agricultural productivity, as well as producers’ organizational, management and marketing capacities, are recognized as market-oriented services. Such diverse services are often provided by multiple service providers from public, private, and civil society organizations who engage in the delivery of services in different forms and capacities. Recognizing and leveraging this plurality of service providers has the potential to enhance the quality of services and inclusivity of the service system, ensuring that effective services are accessible to small-scale farmers and responsive to their diverse needs.

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