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Participatory Communication Strategy Design

A Handbook









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    Book (stand-alone)
    Participatory Rural Communication Appraisal
    Starting with the people - A Handbook
    2004
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    This handbook describes the procedure for planning and conducting Participatory Rural Communication Appraisal (PRCA) as the first step in the design of cost-effective and appropriate communication programmes, strategies and materials for development projects. PRCA is a flexible, multidisciplinary and participatory way to conduct communication research. It actively involves people in the research process to ensure that Communication for Development programmes are effective and relevant to their needs and preferences. The handbook provides a simple, easy to follow step-by-step procedure to plan, conduct and analyse PRCA with communities in order to design effective communication programmes. It specifies the appropriate attitudes and behaviours required for the successful implementation of PRCA in the field. The handbook is intended to be a useful guide for communication practitioners and development workers who need to know what is involved in designing and implem enting effective communication for development programmes and initiatives. The handbook can be used as a reference guide for conducting PRCA in the field as well as a training guide for capacity building in PRCA.
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    Book (stand-alone)
    Building sustainable and resilient city region food systems
    Assessment and planning handbook
    2023
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    The City Region Food Systems (CRFS) programme is a global initiative of FAO and RUAF that aims to support national and local governments and local food actors to build resilient city region food systems by strengthening rural–urban linkages and improving the resilience to climate and pandemic risks. This Handbook is designed for technical staff in local and national institutions, and practitioners in cities/city regions that are implementing the city region food system (CRFS) assessment and planning process. Its purpose is to help familiarizing with the CRFS approach and key terminology, and guide the implementation of an assessment and planning following different steps and modules. The Handbook is intended to be used in conjunction with the online Toolkit, which contains supplementary explanations, how-to tools, training materials, technical examples, and workshop resources related to activities within each project module. The Toolkit can be accessed on the CRFS programme website (https://www.fao.org/in-action/food-for-cities-programme/toolkit/introduction/en/).
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    Book (stand-alone)
    Methodological Guide for Designing and Implementing a Multimedia Communication Strategy
    Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies - Niamey, Niger 1-5 April 2002
    2002
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    We often hear today of the need to develop a communication strategy. The decision makers, planners, and the persons responsible for development projects and programmes consider this a concern, as they are fully aware of the importance of planning and implementing communication policies. How can this be done? With whom can it be done? and What methodologies should used? A communication strategy, should not mean creating media "agitation", such as for example, a banner advertizing the ina uguration of a project workshop, media coverage an event of this sort on radio and television, or interviewing the person responsible for the project or the field programme. Doing so ignores the fact that communication planning and implementation requires a considerable amount of time, financial and human resources, as well as continual and varied multimedia activities

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