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Positioning strategy for Jordanian dates products









FAO and JODA. 2021. Positioning strategy for the Jordanian dates products. Amman, FAO.




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    The International Expert Consultation on Non-Wood Forest Products, hosted by the Ministry of Forestry, Government of Indonesia, was held in Yogyakarta, 17-27 January 1995. This was the first world-level meeting exclusively to draw attention on the problems and potentials of non-wood forest products.
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    Freshwater prawn (Macrobrachium rosenbergil) farming is a rapidly expanding industry in Thailand. The production of both post-larvae and marketable prawn increased about 80 percent between 1979 and 1980. Currently the industry consists of 59 hatcheries and at least 455 farms utilizing approximately 2,346 rai (375 hectares) of land. Current hatchery production exceeds 25 million post-larvae per year with a potential production of over 100 million. The total production of marketable prawn in 1980 is estimated to be about 350 tons with a total retail value of nearly 70 million Baht ($3.5 million). Thailand is already a leader in terms of total land used for freshwater prawn production including Hawaii. Since culture technology is not expected to be a limiting factor for expansion, the future development of this industry depends mainly on its economic viability and the market potential for locally produced prawn. The economic viability of this industry was evaluated mainly based on the d ata collected from a field survey. The production efficiency of both hatchery and grow–out farm operations in Thailand is relatively low. The productivity per unit of Artemia (the most important food for juvenile prawn) used in the hatchery is only about half that in Hawaii, and the production of marketable prawn per unit of pond area is only one-third. However, despite the low productivities, all of the hatcheries and farms interviewed are currently making a good profit mainly because of the re latively low cost of inputs and the prevailing high price of prawn. The average rate of return to initial investment is high for both hatchery and grow-out farm operations. In most cases, the initial investment can be paid off within the second year of operation. However, this situation will change if the production exceeds the demand resulting in a lower price for prawn and hence lower profit.
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    This document is a follow-up study of the MedAquaMarket project in support to the activities of the General Fisheries Commission for the Mediterranean (GFCM) –Committee on Aquaculture (CAQ)– Working Group on Marketing on Aquaculture (WGMA). The MedAquaMarket project was funded by the Government of Spain (Secretaria General de Pesca, Ministerio de Agricultura, Pesca y Alimentación). Based on fifteen national country reports and other relevant sources of information, it provides an overview of the status and trends of the marine aquaculture industry in the Mediterranean region and its markets.

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