Alliances for Action: Guide for export promotion

​FAO; ITC;

Alliances for Action: Guide for export promotion

Guide for public and private actors on how to facilitate successful alliances for agrifood export and promotion

Year of publication 2022

Place of publication Rome, Italy ;

Pages 112 p.

Author FAO; ITC;

Publisher FAO ;

Product type Book (stand-alone)

ISBN 978-92-5-136558-8

Full item page

To cite or share https://doi.org/10.4060/cc0762en

Synopsis (short abstract) This guide presents a step-by-step approach to assist development practitioners, national authorities and the private sector in facilitating the development of export promotion programs through building multi-stakeholder value chain (VC) alliances to compete in international markets. The guide draws from the Alliances for Action (A4A) approach, which was developed by the International Trade Centre (ITC). A4A has been proven to be effective in mobilizing VC and supporting participants in an ecosystem around a shared purpose to transform VC performance in terms of competitiveness, value addition, and export growth, among other targets. This helps practitioners and value chain stakeholders understand the critical steps and processes in the establishment of successful alliances, which lead to product upgrading, the establishment of new market outlets, and the promotion of sustainable production and consumption.

Cite this content as:

FAO and ITC. 2022. Alliances for Action: guide for export promotion. Rome.

https://doi.org/10.4060/cc0762en

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Language English

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