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Marketing and product development for aquaculture in Greece







MacPherson, N.J.; Arrundale, J. Feb 1988. Marketing and product development for aquaculture in Greece. Rome (Italy). 23 p.


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    A marketing strategy for seafarmed products in Indonesia 1987
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    This report was prepared during the course of the project identified on the title page. The conclusions and recommendations given in the report are those considered appropriate at the time of its preparation. They may be modified in the light of further knowledge gained at subsequent stages of the project. The designations employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the United Nations or the Food and Agricu lture Organization of the United Nations concerning the legal of constitutional status of any country, territory or sea area, or concerning the delimitation of frontiers.
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    Present market situation and prospects of meagre (Argyrosomus regius), as an emerging species in Mediterranean aquaculture 2010
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    The present document review the aquaculture activities and the market situation and prospect of the meagre (Argyrosomus regius) in the Mediterranean countries. Meagre culture started in France and in Italy in the late ‘90s and is developing in the Mediterranean Region, jumping from a few tonnes in 2 000 to over 10 000 tonnes expected in 2010, highlighting the appearance of a new aquaculture species on the market. Meagre is currently sold by a limited number of players on niche segments (small volumes at relatively high prices to selected market segments). From a market viewpoint, meagre is endowed with intrinsic values such as attractive fish shape, good processing yield, good nutritional values, low fat content, excellent taste, firm texture suitable for a large variety of recipes. Yet it is very little known to end consumers. Meagre production is expected to grow fast in the medium term and ex-farm prices will probably drop under the pressure of increasing supply. T his is what will most likely happen if the coming increased production converges towards favourable markets like Spain, Italy and Portugal. This report draws the picture of the existing market of meagre and describes the possible routes for development. Indeed, based on its aquaculture characteristics, meagre has the potential to become a mass market species, moving from the present position of a niche species with a limited production directed to selected market segments. The paper re commends some actions to be undertaken to consolidate good conditions for future growth and to reduce commercial risks. Most of the information used originates from national data and from the author’s personal estimates.
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    Development of Marine and Inland Aquaculture, Greece. Draft National Aquaculture Plan 1988
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    The Government of Greece has recently recognized the possibility of maintaining, and perhaps increasing the level of fish production, and reducing reliance on imports, through the promotion of aquaculture. Project GRE/85/002 produced a series of sectorial studies reviewing the industry and, after extensive discussions with national authorities, prepared a draft National Aquaculture Plan, which is presented in this report. This short narrative document gives a synoptic overview of the current s ituation in the country, analyses possible future developments, describes priorities for action and states the Government's intention to establish coordination mechanisms to promote aquaculture development. One of the functions of the draft National Aquaculture Plan is to serve as a basis for further discussions between government and private sector bodies and individuals: for this reason, the plan proposes a framework for coordinating public and private sector activities in aquaculture in Greec e. The Food and Agriculture Organization is greatly indebted to all those who assisted in the implementation of the project by providing information, advice and facilities

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