Thumbnail Image

Proceedings of the consultation workshop on market-oriented agricultural extension

Year of publication 2011

Pages 56

Author Kahan, D. (ed.); Singh, K. (ed.);Agriculture Group

Product type Book (stand-alone)

Series title RAP Publication

Series number 1020-6221|1014-2789|18194591|0428-9560

Edition 1

Synopsis (short abstract) In recent years agricultural marketing has changed dramatically with a global boom in retail food marketing. Consumers are expressing greater concern for food quality and safety, and greater demand for high-value products. The future for many small farmers is bleak unless they can adapt their farming systems to these changes. Many of the constraints they face are related to lack of adequate know-how and skills. Market-oriented agricultural advisory services can play an important role in helping small farmers overcome these constraints and, in response, many countries in Asia are changing the content of their extension and advisory services. FAO has been at the vanguard of this shift and has developed a variety of training and extension materials in marketing and farm business management to better link small farmers to markets. This publication is a proceedings of a workshop held in Bangkok, Thailand from 11 to 13 May 2010 to raise awareness among heads of agricultural extension servic es of changes that are occurring and identify ways to meet these challenges by re-orienting agricultural extension services to respond to global and regional trends. The report contains summaries of the country papers as well as information on FAO training and extension materials available.

Language English

Also available in:
No results found.

Related items

Showing items related by metadata.

  • Thumbnail Image
    Brochure, flyer, fact-sheet
  • Thumbnail Image
  • Thumbnail Image
    Book (stand-alone)
    Market-oriented advisory services in Asia - a review and lessons learned 2011
    Also available in:
    No results found.
    Market liberalization and globalization are changing the agricultural environment at unprecedented speed. The urban population in the region is increasing dramatically, accompanied by higher incomes and changing nutritional diets that create greater demand for high-value products. This is juxtaposed by declining public investment in agricultural development, particularly in extension services. The future for many small farmers is bleak unless they can adapt their farming systems to these changes . Agricultural extension plays a key role in raising productivity by offering technical advice on new technologies, helping farmers to identify problems and opportunities and sharing information. This publication presents the findings of a regional study in Asia on the design and delivery of market-oriented advisory services to farmers and rural entrepreneurs. Examples of 'successful cases' in the region found through Internet searches, field studies and literature review are highlighted. The ex amples, together with the recommendations provided, should provide practical advice to all those who are seeking to help farmers improve their livelihoods by linking farmers to markets, enhancing farm income and ultimately contributing to rural poverty alleviation in Asia.
Show more

Users also downloaded

Showing related downloaded files

No results found.