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Book (stand-alone)Market-oriented advisory services in Asia - a review and lessons learned 2011
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No results found.Market liberalization and globalization are changing the agricultural environment at unprecedented speed. The urban population in the region is increasing dramatically, accompanied by higher incomes and changing nutritional diets that create greater demand for high-value products. This is juxtaposed by declining public investment in agricultural development, particularly in extension services. The future for many small farmers is bleak unless they can adapt their farming systems to these changes . Agricultural extension plays a key role in raising productivity by offering technical advice on new technologies, helping farmers to identify problems and opportunities and sharing information. This publication presents the findings of a regional study in Asia on the design and delivery of market-oriented advisory services to farmers and rural entrepreneurs. Examples of 'successful cases' in the region found through Internet searches, field studies and literature review are highlighted. The ex amples, together with the recommendations provided, should provide practical advice to all those who are seeking to help farmers improve their livelihoods by linking farmers to markets, enhancing farm income and ultimately contributing to rural poverty alleviation in Asia. -
Brochure, flyer, fact-sheetMaking extension and advisory services market-oriented 2021
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No results found.Food production and consumption patterns have changed significantly in recent decades. Food supply chains have become ever more integrated and globalized. This has imposed additional constraints on the majority of small-holder farmers. The required shift from subsistence farming to more commercially-oriented farming is a slow process and often hampered by several challenges: weak management and business skills, limited ability to manage risks, the quality and quantity of production, poorly organized producers, lack of capital, poorly developed markets, and high costs of intermediaries and transactions. The publication shows how pluralistic actors in extension and advisory service (EAS) systems can support rural producers and provide a broader range of services to overcome the challenges. -
Book (stand-alone)Proceedings of the consultation workshop on market-oriented agricultural extension 2011
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No results found.In recent years agricultural marketing has changed dramatically with a global boom in retail food marketing. Consumers are expressing greater concern for food quality and safety, and greater demand for high-value products. The future for many small farmers is bleak unless they can adapt their farming systems to these changes. Many of the constraints they face are related to lack of adequate know-how and skills. Market-oriented agricultural advisory services can play an important role in helping small farmers overcome these constraints and, in response, many countries in Asia are changing the content of their extension and advisory services. FAO has been at the vanguard of this shift and has developed a variety of training and extension materials in marketing and farm business management to better link small farmers to markets. This publication is a proceedings of a workshop held in Bangkok, Thailand from 11 to 13 May 2010 to raise awareness among heads of agricultural extension servic es of changes that are occurring and identify ways to meet these challenges by re-orienting agricultural extension services to respond to global and regional trends. The report contains summaries of the country papers as well as information on FAO training and extension materials available.
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