Sustainable agritourism: an opportunity for agrifood systems transformation in the Mediterranean

Abstract

Agritourism in the Mediterranean region is a promising strategy for transforming agrifood systems into more resilient, inclusive, and sustainable models. By integrating agriculture, tourism, and food sectors, it delivers multifaceted benefits spanning environmental conservation, economic revitalization, and social cohesion.Environmentally, agritourism supports biodiversity, promotes local food consumption, and minimizes environmental footprints through practices like organic farming and renewable energy use. Economically, agritourism revitalizes rural areas, creates jobs, especially for women and youth, and strengthens local value chains. Socially, agritourism builds trust between producers and consumers, enhances food literacy, and empowers marginalized groups. To fully leverage agritourism as a driver of systemic change, integrated policies, rural infrastructure investments and collaborative governance platforms are critical. Equipping stakeholders with training and amplifying farmers' voices in policymaking can help scale sustainable practices across the region.Sustainable agritourism offers a systems approach to addressing global agrifood challenges while safeguarding the Mediterranean's rich cultural and natural heritage, positioning the region as a leader in sustainable development.