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Advancing rural advisory services to promote market-orientation in Lebanon

Making rural services work for small-scale farmers









FAO. 2022. Advancing rural advisory services to promote market orientation in Lebanon – Making rural services work for small-scale farmers. Cairo.



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    Policy brief
    Advancing rural advisory services to promote market orientation in Jordan
    Making rural services work for small-scale farmers
    2022
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    Rural advisory services play a crucial role in improving smallholders' livelihoods and reducing rural poverty by equipping farmers with the information, knowledge and skills needed to increase their productivity and profitability, to manage risks, and to engage effectively with markets. This entails diverse services that empower farmers to make informed decisions, manage their farms as sustainable businesses, and act collectively to improve economic operations. This wide range of rural advisory services that address agricultural productivity, as well as producers’ organizational, management and marketing capacities, are recognized as market-oriented services. Such diverse services are often provided by multiple service providers from public, private and civil society organizations who engage in the delivery of services in different forms and capacities. Recognizing and leveraging this plurality of service providers has the potential to enhance the quality of services and inclusivity of the service system, ensuring that effective services are accessible to small-scale farmers and responsive to their diverse needs. This policy brief highlights key considerations and recommendations for strengthening rural advisory services in the Hashemite Kingdom of Jordan from a pluralistic and market-oriented system perspective.
  • Thumbnail Image
    Policy brief
    Advancing rural advisory services to promote market orientation in Egypt
    Making rural services work for small-scale farmers
    2022
    Also available in:

    Rural advisory services play a crucial role in improving smallholders’ livelihoods and reducing rural poverty by equipping farmers with the information, knowledge, and skills needed to increase their productivity and profitability, to manage risks, and to engage effectively with markets. This entails diverse services that empower farmers to make informed decisions, manage their farms as sustainable businesses, and act collectively to improve economic operations. This wide range of rural advisory services that address agricultural productivity, as well as producers’ organizational, management and marketing capacities, are recognized as market-oriented services. Such diverse services are often provided by multiple service providers from public, private, and civil society organizations who engage in the delivery of services in different forms and capacities. Recognizing and leveraging this plurality of service providers has the potential to enhance the quality of services and inclusivity of the service system, ensuring that effective services are accessible to small-scale farmers and responsive to their diverse needs.
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    Book (stand-alone)
    Advancing rural advisory services in Arab countries to promote market orientation and inclusive transformation
    A regional study
    2023
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    Small-scale family farmers are the backbone of rural communities in the Near East and North Africa (NENA) region. Despite their extensive participation in the agricultural sector, these types of farmers and their farms are disproportionately affected by poverty, ultimately constituting about 70 percent of the poorliving in the region. Apart from adverse agroclimatic conditions, smallscale farmers experience several challenges that stem from their limited assets, land fragmentation and weak capacities, with negative impacts on their productivity, profitability and income. Specific constraints include low volume and quality of produce, high transaction costs, high costs of inputs, low prices and weak access to market information and postharvest facilities – all of which adds up to a limited ability to reach and compete in markets. Small-scale farmers need services that enable them to make informed decisions and facilitate their access to quality inputs, post-harvest facilities and more profitable markets. They also need to reinforce their capacities to act collectively and develop effective organizations that can articulate their demands, amplify their voice, and facilitate their access to services and markets. As a result of persisting gender-based social norms, women typically face more challenges than men in terms of owning assets, accessing quality inputs and services, reaching markets and achieving fair prices.

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