Thumbnail Image

Visitors' perception of crowding in Mount Makiling Forest Reserve ASEAN Heritage Park

XV World Forestry Congress, 2-6 May 2022









Also available in:
No results found.

Related items

Showing items related by metadata.

  • Thumbnail Image
    Article
    Examining visitor feedback on communication education and public awareness materials of an ASEAN heritage park
    XV World Forestry Congress, 2-6 May 2022
    2022
    Also available in:
    No results found.

    In the Philippines, ecotourism offers both opportunities and threats to natural and social environment. Sustainable and responsible ecotourism is important to minimize the threats. Mount Makiling Forest Reserve ASEAN Heritage Park (MMFR AHP) as an ecotourism destination continues to serve as a recreational area for the public being the nearest mountain to the capital city, Manila. Effectiveness of the visitor management strategies depend highly on communication. The study aimed to assess the perception of visitors on the communication education and public awareness (CEPA) materials of the MMFR AHP. Results showed that the CEPA materials in MMFR AHP, the 160 respondents identified as useful are directional signs (70%); map (67%); videos (51%); brochures (50%); and flyers (40%). The materials serve as guide, additional information, raises awareness, directions, and estimate distance to respondents. Suggested CEPA materials include trivia boards about MMFR AHP and its resources, exhibit, souvenirs, and infographic materials about flora and fauna. Respondents prefer to learn more about in MMFR AHP include history, natural resources, biodiversity, benefits, and role in influencing art, culture, and society, especially in the locality of MMFR AHP. The study confirmed the effectiveness of the materials to visitors, enhanced awareness, and that different groups of respondents needs different ways of communicating and promoting resources based on their interest. Furthermore, helped in shaping the visitor management strategies for MMFR AHP such as communicating conservation through interpretation program and development of package tour and carrying capacity standards. Development of other CEPA materials and programs to capture responsible visitors, featuring the uniqueness of different points of interests of MMFR AHP, and strengthening the educators for nature tourism for visitors to be more aware on what MMFR AHP can offer and the importance of the natural resources. Keywords: Visitor perception, Protected area management, Park interpretation ID: 3623356
  • Thumbnail Image
    Article
    Tourists’ willingness-to-pay for groundwater conservation, Mt Makiling, Philippines
    XV World Forestry Congress, 2-6 May 2022
    2022
    Also available in:
    No results found.

    Mt Makiling is a dormant volcano that supplies hot water to springs and groundwater in Los Baños and Calamba City, Philippines, spurring the development of a resort-based tourism industry that is heavily extracting groundwater. The paper discusses the results of a contingent valuation survey that sought to evaluate the tourists’ knowledge about the resorts’ water source and use practices, reasons for visiting, willingness-to-pay for improved water conservation practices and the conservation of Mt Makiling as water source, and whether they would visit the resorts during the COVID-19 pandemic. About 50% of 492 respondents were aware of the resorts’ water source, with about half saying that the source is hot springs, but only a few were aware of groundwater as the water source. The main reasons for visiting the resorts are for relaxation and the resorts’ accessibility and affordability. The estimated mean WTP ranged from PhP75/visit (payment card) to PhP174/visit (dichotomous choice), and the respondents were willing to pay because they would like to contribute to the conservation of the groundwater resource of Mt Makiling and because groundwater is limited. On the other hand, some respondents were not willing to pay because they could not afford the additional amount and they perceive that they should not be made to pay for the cost of proper recycling of pool water. Most of the respondents said they would still consider visiting resorts during the pandemic to enjoy the pools and the environment and for the health benefits from the hot-water pools. A higher preference for private resorts was observed because these can be used exclusively by a group. The respondents who do not want to visit resorts during the pandemic said they would consider visits again if compliance with health and safety protocols would be assured. Finally, majority of the respondents recognize that the new health and safety standards for resorts will result in higher fees charged by resorts. Keywords: Mt Makiling, Los Baños, Calamba, contingent valuation, water conservation ID: 3618043
  • Thumbnail Image
    Article
    Economic valuation of ecotourism resources as a conservation tool for the Makiling Botanic Gardens
    XV World Forestry Congress, 2-6 May 2022
    2022
    Also available in:
    No results found.

    The Makiling Botanic Gardens (MBG) is one of the ecotourism points of interest in the Mount Makiling Forest Reserve ASEAN Heritage Park (MMFR AHP) and the nearest mountain ecosystem to Metropolitan Manila, Philippines. The MBG serves as a living collection and sanctuary of endemic and endangered plant species in the Philippines and promotes public awareness and appreciation of biodiversity through conservation education. The MMFR’s recognition as AHP in 2013 has received support and assistance from different agencies to further develop its ecotourism potential. However, developments are anticipated to be at the expense of low-priced ecotourism services. The study aimed to estimate the willingness to pay of MBG visitors for its enhanced conservation using the contingent valuation method. The contingent valuation survey was administered through face-to face interviews. Results show that out of 253 respondents, 79% expressed willingness to pay (WTP) for the enhanced conservation of MBG. The elicited mean WTP is PhP 73.79 ($1.46) on top of the current entrance fee of PhP 50.00 ($1)/visit. The significant factors affecting visitors’ WTP were bid amount, income, and education. Given the elicited mean WTP added to the current entrance fee and the average number of visitors of MBG (41,281) annually, the potential revenue of MBG if the WTP will be captured is about PhP 6.3 million ($124,758). Results of the study can serve as a reference in adjusting the entrance fee of the MBG to support the full implementation of MMFR's management plan in the context of an ASEAN Heritage Park. Keywords: Protected area, Ecosystem services, Sustainable financing, Resource use fees ID: 3622992

Users also downloaded

Showing related downloaded files

No results found.