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Community-based tree and forest product enterprises: market analysis and development, booklet D

Identify products, markets and means of marketing







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    Book (stand-alone)
    Community-based tree and forest product enterprises: market analysis and development, booklet C
    Assess the existing situation
    2003
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    The aim of Phase 1 of the MA&D process is to develop an understanding of the key issues of the existing situation: What are the potential enterprises? What are the available resources and products? How do existing market systems operate? By the end of the phase, it should be possible to identify and prioritize viable products.
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    Book (stand-alone)
    Community-based tree and forest product enterprises: market analysis and development, booklet E
    Plan enterprises for sustainable development
    2003
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    In Phase 3, the facilitator will work with the future entrepreneurs to develop a plan for the growth of the enterprise, develop strategies for each of the four areas of enterprise development, and draw up action plans to prepare the way for implementation. This will involve defining the mission, goals and objectives of the enterprise, assessing its profitability, and determining capital start-up needs. The enterprise development plan will be used to obtain financing. Guidelines are presented for the development of market strategies and preparation of an enterprise development plan.
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    Book (stand-alone)
    Community-based tree and forest product enterprises: market analysis and development, booklet A
    Users' guide to the field manual
    2003
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    The Users’ Guide provides an overview of the MA&D framework and of the contents of each component of the field manual. It also identifies the intended audience. Definitions of basic concepts that are used throughout the field manual are given in Annex I of this booklet.

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