Community-based tree and forest product enterprises: market analysis and development, booklet E

Office of Assistant Director-General (Forestry Department);Forestry Economics and Policy Division;Forest Products Division

Community-based tree and forest product enterprises: market analysis and development, booklet E

Plan enterprises for sustainable development

Year of publication 2003

Author Office of Assistant Director-General (Forestry Department);Forestry Economics and Policy Division;Forest Products Division

Product type Book (stand-alone)

Edition 1

Full item page

Synopsis (short abstract) In Phase 3, the facilitator will work with the future entrepreneurs to develop a plan for the growth of the enterprise, develop strategies for each of the four areas of enterprise development, and draw up action plans to prepare the way for implementation. This will involve defining the mission, goals and objectives of the enterprise, assessing its profitability, and determining capital start-up needs. The enterprise development plan will be used to obtain financing. Guidelines are presented for the development of market strategies and preparation of an enterprise development plan.

Language English

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The aim of Phase 1 of the MA&D process is to develop an understanding of the key issues of the existing situation: What are the potential enterprises? What are the available resources and products? How do existing market systems operate? By the end of the phase, it should be possible to identify and prioritize viable products.
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This case study illustrates the use of the MA&D methodology to identify products and to develop viable tree, forest and home garden product enterprises at community level in Viet Nam without degrading the forest resource base and the environment. It provides examples of the methods and tools used by the facilitating team.
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The aim of Phase 2 is to select the most promising products and gather information for their further development, identifying potential markets and means of marketing. At the end of this phase, interest groups will be formed to further develop each of the selected products, and a team will be formed to undertake Phase 3.

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Community-based tree and forest product enterprises: market analysis and development, booklet E

Plan enterprises for sustainable development

Also available in:

Related items

Assess the existing situation

Also available in:

Designing tree, forest and home garden product enterprises

Also available in:

Identify products, markets and means of marketing

Also available in:

Users also downloaded