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Brochure, flyer, fact-sheete-Agriculture Promising Practice
SMS Campaign drives adoption of improved seed varieties in Tanzania
2018Also available in:
No results found.CABI and FRI’s Upscaling Technologies in Agriculture through Knowledge and Extension (UPTAKE) project uses SMS messages to increase awareness and adoption of agricultural technologies in maize value chains. The project seeks to strengthen the adoption of improved maize varieties. Continuous learning and improvement of the SMS campaign strategy is at the foundation of the success of the project. Lessons from farmers, extension agents and the entire maize value chain are being incorporated in the system regularly. -
Brochure, flyer, fact-sheete-Agriculture Good Practice: Digital Green’s social behavior change communication model for extension
Videos scaling the reach of extension workers and increasing adoption rates of best practices
2018Also available in:
No results found.Incubated as a Microsoft research project in Bangalore, India, in 2006, the Digital Green participatory video project was part of an effort to test different ways of using technology for social development. This project focuses specifically on testing the use of participatory video as a means of agricultural extension. The approach was proven to be substantially more effective as a means of extension than existing conventional agricultural extension programmes. -
Brochure, flyer, fact-sheete-Agriculture Promising Practice - UPTAKE: driving adoption of agri-technologies through ICTs 2018
Also available in:
No results found.CABI and FRI’s Upscaling Technologies in Agriculture through Knowledge and Extension (UPTAKE) project uses SMS messages to increase awareness and adoption of agricultural technologies in maize value chains. The project seeks to strengthen the adoption of improved maize varieties. Continuous learning and improvement of the SMS campaign strategy is at the foundation of the success of the project. Lessons from farmers, extension agents and the entire maize value chain are being incorporated in the system regularly.
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