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e-Agriculture Promising Practice

SMS Campaign drives adoption of improved seed varieties in Tanzania

Year of publication 2018

Place of publication Rome, Italy ;

Pages 9

Author Gakuo, S. ; Karanja, L.

Publisher FAO ;

Product type Brochure, flyer, fact-sheet

Edition 1

Synopsis (short abstract) CABI and FRI’s Upscaling Technologies in Agriculture through Knowledge and Extension (UPTAKE) project uses SMS messages to increase awareness and adoption of agricultural technologies in maize value chains. The project seeks to strengthen the adoption of improved maize varieties. Continuous learning and improvement of the SMS campaign strategy is at the foundation of the success of the project. Lessons from farmers, extension agents and the entire maize value chain are being incorporated in the system regularly.

Language English

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