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Geographical indications: potential to support sustainable fish value chains

An analysis based on case studies












Teyssier, C. & Metz, S. 2025. Geographical indications: potential to support sustainable fish value chains  An analysis based on case studies. Rome, FAO.




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    The Promotion of Geographical Indication Products examines the importance and potential of geographical indication (GI) in Central Asia, drawing insights from global experiences in promoting GI products. It includes successful case studies and provides recommendations for Kyrgyzstan. The document aims to illustrate a number of good practices in the promotion of GIs and appellation of origin (AO) products by showing the quality and other positive impacts of geographical indication (GI) value chains. The experiences can inspire groups of producers, processors and other possible stakeholders who want to know how to promote a GI product and communicate about products that are not fully standardized. The document also shows the importance of promoting GI and AO signs, especially in countries where consumers are not familiar with the GI quality signs introduced recently.The document has four sections. The first of those introduces a number of concepts and definitions related to GI system implementation. It also discusses the ways in which the state can assist with the promotion of GIs. The second section addresses different aspects of GI product promotion, the roles of different players, in particular producer organizations – or geographical indication managing organizations (GIMOs). Part 3 presents good international practices in the field of communication and promotion of GIs, in the hope that the actions, ideas and events might inspire GI producers in Central Asia. The last section offers a number of recommendations to public authorities, value-chain operators, and development agencies.
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    On 20 December, the Food and Agriculture Organization of the United Nations (FAO) and oriGIn hosted the online event, Third regional consultation on geographical indications in Europe and Central Asia. Some 111 representatives from 34 countries of geographical indications (GIs) groups, national intellectual property offices and the World Intellectual Property Organization (WIPO), other public authorities (the representatives of ministries for agriculture and the European Commission’s Directorate-General for Agriculture and Rural Development), as well as geographical indication (GI) experts, participated in the event. A discussion paper was presented during the consultation outlining key concepts and global trends concerning GIs today. The empirical material presented in the paper was primarily built on oriGIn and FAO experiences, but also on country studies prepared for the Russian Federation, Republic of Moldova, Georgia, a group of Central Asian countries (Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan), as well as European Union countries (France, Poland, Hungary and Croatia). On behalf of oriGIn – the global alliance of GI – Massimo Vittori, Managing Director, coordinated the activities carried out by oriGIn.
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    A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess characteristics or a reputation that are intrinsic to that origin. GIs can be registered as intellectual property rights (IPR) to ensure their protection. In countries where GIs are recognized under a public framework, public authorities can play an important role in the creation of favourable conditions for GIs to contribute to sustainable development and sustainable food systems. In particular, public authorities in charge of GI rights have an important responsibility when examining applications for protection, and the registration should ensure that GIs can function well. The examination of applications not only serves to verify the legitimacy of the GI as an IPR in terms of the link to the origin, but can also influence the GI system’s effectiveness and sustainability performance, in relation with key factors highlighted in the literature such as the clear definition of the specific quality linked to the geographical origin, the local governance, the appropriate marketing strategy. The objective of these guidelines is to provide guidance to public authorities and experts that examine GI applications. These guidelines provide examples and recommendations related to the procedures for the examination of GI requests. They focus on the two types of criteria for the registration: 1) the legal criteria that determine the admissibility for registration (link to origin) and 2) additional criteria that can be considered to help improve the GI system’s sustainability. Finally, the guidelines offer a list of questions to guide examiners along the examination process.

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