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Emerging Trends in Tea Consumption: Informing a Generic Promotion Process














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    COVID-19 and beyond: Emerging trends in global tea markets - CCP:TE 22/CRS 3 2022
    While the COVID-19 pandemic and the measures taken to contain it had only limited effects on tea markets, namely in terms of production and trade, there appear to be longer-term shifts in consumer preferences. With increasing incomes, per capita demand for tea is increasing in many developing and emerging economies. More mature markets can be characterized by three main trends in tea consumption: (i) increasing competition from herbal teas; (ii) demand for more variety in the traditional tea market; and (iii) increasing demand for sustainably sourced products. At the same time, structural rigidities and lack of market information and transparency are seen as factors that may hamper the effective responsiveness of the tea industry to changing environments in traditional and new tea markets.
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    Dairy Market Review - Emerging trends and outlook, December 2020 2020
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    The December issue of the FAO Dairy Market Review highlights the emerging trends and outlook. It indicates that international dairy prices are rebounding slowly, but remain below their pre-pandemic levels. Considering the overall dairy product price movements from January to November, only cheese quotations registered an increase, reflecting persistent and robust import demand from Asia and internal demand in Europe. Despite COVID-19-related market disruptions, world milk production is rising, mostly in Asia, but also in Europe and North America. In the meantime, international trade in butter, cheese and whole milk powder could expand, but skim milk powder trade (SMP) may contract.
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