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COVID-19 and beyond: Emerging trends in global tea markets - CCP:TE 22/CRS 3

Year of publication 2022

Place of publication Rome, Italy ;

Pages 9p.

Author FAO

Publisher FAO ;

Product type Meeting

Edition 1

Synopsis (short abstract) While the COVID-19 pandemic and the measures taken to contain it had only limited effects on tea markets, namely in terms of production and trade, there appear to be longer-term shifts in consumer preferences. With increasing incomes, per capita demand for tea is increasing in many developing and emerging economies. More mature markets can be characterized by three main trends in tea consumption: (i) increasing competition from herbal teas; (ii) demand for more variety in the traditional tea market; and (iii) increasing demand for sustainably sourced products. At the same time, structural rigidities and lack of market information and transparency are seen as factors that may hamper the effective responsiveness of the tea industry to changing environments in traditional and new tea markets.

Statutory body / Meeting title FAO Committee on Commodity Problems (CCP)

Meeting symbol CCP:TE 22/CRS 3

Meeting Session Number Sess. 24

Meeting date 23/feb/22

Meeting location Virtual meeting

Language English

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