Povezivanje: ljudi, mesta, proizvodi

Emilie Vandecandelaere; Filippo Arfini; Giovanni Belletti; Andrea Marescotti;Nutrition Division

Povezivanje: ljudi, mesta, proizvodi

Year of publication 2010

Place of publication Rome, Italy ;

Pages 218 p.

Author Emilie Vandecandelaere; Filippo Arfini; Giovanni Belletti; Andrea Marescotti;Nutrition Division

Publisher FAO ;

Product type Book (stand-alone)

ISBN 978-92-5-106374-3

Full item page

Synopsis (short abstract) Proizvodi sa poreklom su proizvodi koji se razlikuju od drugih, sličnih proizvoda zbog svog lokalnog identiteta i tipičnosti. Na osnovu specifičnog okruženja iz kojeg potiču i koje im daje specifične karakteristike, ugled i renome koji potrošači prepoznaju, identifikujemo ih kao proizvode s poreklom. Neodvojivost ovih proizvoda od područja u kojem se proizvode leži u osnovi kruga kvaliteta. Takav krug kvaliteta odgovara stvaranju dodate vrednosti i procesu zaštite kroz 4 osnovne faze (vidi sliku ). Onda kada postanu svesni potencijala koje proizvod može da ima, lokalni proizvođači mogu započeti proces kolektivnog dodavanja vrednosti, uz istovremenu zaštitu lokalnih resursa. Dodata vrednost potiče od potrošača i vrednovanja na tržištu a može biti dodatno ojačana pravnom zaštitom imena proizvoda koje definiše specifičan kvalitet. Održivost i promocija proizvoda sa poreklom zavisiće od vrednosti na tržištu i obnavljanja lokalnih resursa.

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