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International Year of Plant Health 2020: Communication guide

​FAO. 2019. International Year of Plant Health, 2020: Communication guide. Rome.

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    Brochure, flyer, fact-sheet
    International Year of Plant Health 2020 Brief
    Protecting plants, protecting life
    Plants are the source of the oxygen we breathe, the food we eat, and ultimately of all life on earth. Despite their importance, we do not pay enough attention to keeping them healthy. The International Year of Plant Health (IYPH) 2020 will change this by inspiring people to learn more about plant health and, especially, take concrete action. For this reason, the action-oriented IYPH campaign will target specific audiences including the general public, media professionals, schoolchildren, farmers, government representatives, policymakers and legislators, donors, United Nations and staff members of other international organizations, and people working in the private and trade sectors.
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    IPPC communications strategy 2023–2030 2023
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    The IPPC communications strategy 2023–2030 is a road map for the International Plant Protection Convention (IPPC) community for effectively informing, advocating and engaging stakeholders to protect global plant health. Aligned with the IPPC Strategic Framework 2020–2030, the strategy details the IPPC’s communication objectives, value proposition, target audiences and stakeholders, key messages and channels, methods of monitoring and evaluating impact, and milestones to be achieved. Raising public awareness on how vital plant health is to global food security, the environment and international trade requires a cohesive global road map that communicates more thoughtfully and proactively the need to support the IPPC mission. The IPPC, ratified by 184 contracting parties, makes provisions to achieve this, along with International Standards for Phytosanitary Measures (ISPMs). The convention and standards, once adopted and implemented by parties, are seen to protect plant health and ultimately contribute to achieving the Sustainable Development goals particularly in achieving zero hunger, protecting the environment against plant pests and climate change impact, and providing decent livelihoods by protecting trade and economies from the impact of plant pests. Communication, thus, needs to be strategic and impactful to generate greater and sustainable investments while creating ripples of positive behavior change towards protecting global plant health. With eight communication milestones identified in the strategy, the IPPC community is moving towards more innovative ways of communicating by enhancing digital platforms such as the International Phytosanitary Portal and facilitating greater engagement through social media. IPPC communications is moving from the traditional one-way, top-down process with the establishment of a Community of Practice in communication to allow a more robust and timely knowledge exchange, information sharing and collaboration. These approaches and how to operationalize them are captured in the IPPC communications strategy 2023–2030.
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    Journal, magazine, bulletin
    World Food Safety Day 2021
    Overview of festivity and creativity
    With a theme of ‘Safe food now for a heathy tomorrow’, World Food Safety Day (7 June 2021) focused on the immediate and long-term benefits of producing and consuming safe food. It was a day to remember that food safety is part of food security and good health. It was a time to recognize the intrinsic connections between the health of people, plants, animals, the environment and economy. And it was a moment for heightened creativity. International organizations, governments, businesses, non-governmental organizations, academics and individuals from 90 different countries convened to showcase their achievements, discuss their priorities and plan how to overcome challenges in the food safety realm. The pandemic meant, for a second time, that many initiatives were held virtually, which inspired organizers to make imaginative use of social media, online events and more in reaching audiences. In this summary, we take a glimpse at the webinars, videos, press conferences, media coverage, contests, social media posts and campaigns that involved millions of people across the world in May and June 2021. Find out more about food safety on the FAO, WHO, Codex Alimentarius and INFOSAN websites.

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