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Blackberry Growers Association of Alta Campana

Learning note

Year of publication 2024

Place of publication Santiago, Chile ;

Pages 3 p.

Author FAO

Publisher FAO ;

Product type Brochure, flyer, fact-sheet

Synopsis (short abstract) The Blackberry Growers Association of Alta Campana (ASOMORALCA) has successfully entered national and international blackberry markets, achieving significant growth through a structured approach to production and sales. Members produce independently but adhere to strict buyer guidelines and benefit from support institutions like the Ministry of Agriculture and Rural Development. These collaborations have provided resources for capital formation, training, and technical assistance. Additionally, agreements with large companies, such as Postobón, have mitigated market volatility by securing consistent demand and stable prices for their products.Education and technical assistance have been central to ASOMORALCA’s success. With support from organizations like the Horticultural Association of Colombia (ASOHOFRUCOL) and the local government, the association has strengthened members’ associative and productive capacities. Formal agreements with major buyers have replaced exploitative commercial practices, ensuring fair prices and predictable revenue streams. These advancements have prompted improvements in internal management, transitioning from manual processes to professional systems, enhancing financial transparency and operational efficiency.ASOMORALCA also prioritizes member welfare through services like mandatory and voluntary savings, an input store, and cash loans. These benefits foster member loyalty and improve quality of life, reflecting the association’s holistic approach to community empowerment. By integrating technical knowledge, institutional support, and ethical practices, ASOMORALCA offers a model for sustainable agricultural development and rural economic stability.

Language English

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