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Guidance note: Risk communication and community engagement

Coronavirus disease 2019 (COVID-19) pandemic











​FAO. 2020. Guidance note: Risk communication and community engagement: Coronavirus disease 2019 (COVID-19) pandemic. Rome.



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    In the midst of the COVID-19 crisis, the gendered implications have highlighted the unequal impact of the pandemic. Lack of gender-sensitivity in the preparation for and subsequent response has only compounded the challenges for women and children. Women in Pakistan are essential contributors to economic and social sectors and have been faced with less access to necessary resources, services, and time– factors that are hindering their productivity. With COVID-19, the multidimensional gender inequalities and gender gaps have exacerbated, giving rise to massive challenges across the country, striking on societies, economies and political systems. Preparedness and response efforts must better understand these gender dimensions to avoid widening inequalities. To look beyond the immediate and necessary response to the crisis, there is a need to identify the best strategies to address the impacts by framing policies to build back inclusively and set a new course of action in all sectors, in collaboration with policy makers, local government and other institutions. It is therefore an obligation to adopt communication strategies, including Risk Communication and Community Engagement (RCCE) strategies, that ensure vulnerable members of rural communities are targeted, including women and children. This webinar looks at the impacts of COVID-19 on women and explores the gender and COVID-sensitive RCCE activities of two United Nations (UN) agencies in Pakistan. The Heads of agencies in Pakistan of the Food and Agriculture Organization (FAO) and the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) will share lessons learned from these activities.
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    In the midst of the COVID-19 crisis, the gendered implications have highlighted the unequal impact of the pandemic. Women in Pakistan are essential contributors to economic and social sectors and have been faced with less access to necessary resources, services, and time– factors that are hindering their productivity. With COVID-19, the multidimensional gender inequalities and gender gaps have exacerbated, giving rise to massive challenges across the country, striking on societies, economies and political systems. The pandemic has also overwhelmed the activity lists of women farmers, who run household obligations while ensuring a safe and sufficient food supply for their families and communities. Preparedness and response efforts must better understand these gender dimensions to avoid widening inequalities. To look beyond the immediate and necessary response to the crisis, there is a need to identify the best strategies to address the impacts by framing policies to build back inclusively and set a new course of action in all sectors, in collaboration with policy makers, local government and other institutions. It is therefore an obligation to adopt communication strategies, including Risk Communication and Community Engagement (RCCE) strategies, which ensure vulnerable members of rural communities are targeted, including women and children. This webinar looks at the impacts of COVID-19 on women and explores the gender and COVID-sensitive RCCE activities of two United Nations (UN) agencies in Pakistan.
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    Joint Risk Assessment Operational Tool (JRA OT): An Operational Tool of the Tripartite Zoonoses Guide
    Taking a Multisectoral, One Health Approach: A Tripartite Guide to Addressing Zoonotic Diseases in Countries
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    Zoonotic diseases, i.e. those affecting animals and humans, need a different, holistic approach to risk assessment engaging all sectors involved in their management and control. Joint Risk Assessment (JRA) brings these sectors together to assess risks from zoonotic disease threats at the animal-human-environmental interface jointly. The JRA operational tool is part of the Tripartite Zoonoses Guide and is intended for use by staff from national ministries responsible for human health, animal health, and the environment, or other government agencies that are responsible for the control and management of zoonotic diseases, in particular epidemiologists, with the close involvement of laboratory staff, risk managers and communication officers. The operational tool presents the principles of JRA and its role in informing policy development. It provides guidance on how to set up a joint qualitative risk assessment process and describes step-by-step how to conduct each component of the process. The Annexes include model documents and templates to support implementation. A JRA provides decision-makers with scientifically sound advice that can be used to inform risk management and communication policies for an effective response to a zoonotic disease threat. Routine JRA supports international regulations, such as International Health Regulations and the OIE standards, by providing a mechanism to effectively address management decisions and communications based on a JRA. When done jointly and across the spectrum of different sectors they are more likely to be relevant and acceptable to all stakeholders, and therefore also more likely to be effective.

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