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#ElCampoSigue Radio: Safeguarding rural livelihoods in the face of COVID-19 in Colombia

Webinar – 18 March 2021: Summary points














FAO. 2021. #ElCampoSigue Radio: Safeguarding rural livelihoods in the face of COVID-19 in Colombia. Webinar – 18 March 2021: Summary points. Rome.



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    Frente a la pandemia de COVID-19, la radio se ha constituido en uno de los canales más utilizados como parte de la estrategia de Comunicación de Riesgos y Participación Comunitaria (RCCE, por sus siglas en inglés). En Colombia, este medio de comunicación ha sido fundamental para llegar especialmente a las comunidades rurales. La FAO en Colombia, a través de la campaña #ElCampoSigue, diseñó una estrategia de comunicación y movilización social orientada a brindar información a los actores a lo largo de la cadena alimentaria, con el fin de gestionar los impactos del COVID-19 —y otros relacionados— en el sector agrícola y en la seguridad alimentaria y nutricional. La campaña ofrece un conjunto de herramientas de comunicación para la promoción, la capacitación pública y la conciencia de los actores de la cadena de suministro de alimentos. Casi un año después de la primera medida de cuarentena en Colombia, en marzo de 2020, la comunicación y la innovación han demostrado ser estrategias vitales en la lucha contra la pandemia. En este contexto, este seminario web buscó recrear la experiencia de las transmisiones de radio de #ElCampoSigue. Este seminario web estilo programa de radio tuvo los siguientes objetivos: • Compartir experiencias de #ElCampoSigue y las lecciones aprendidas a nivel comunitario. • Enfatizar cómo los programas de comunicación son un mecanismo estratégico que apoya a las comunidades rurales en el sostenimiento de los procesos de producción, transporte y comercialización de productos agrícolas a pesar de las barreras económicas generadas por el COVID-19. • Discutir las sinergias y alianzas que facilitaron la respuesta a la emergencia, así como los enfoques de la recuperación.
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