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#ElCampoSigue Radio: Salvaguardar los medios de vida de las comunidades rurales frente a la crisis por COVID-19 en Colombia

Seminario web – 18 marzo 2021: Puntos de resume














FAO. 2021. #ElCampoSigue Radio: Salvaguardar los medios de vida de las comunidades rurales frente a la crisis por COVID-19 en Colombia. Seminario web – 18 marzo 2021: Puntos de resume. Roma.



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    In the face of the COVID-19 pandemic, radio broadcasts, among other channels, have been extensively used as a Risk Communication and Community Engagement (RCCE) strategy. In Colombia, they have been instrumental in especially reaching rural communities. FAO in Colombia, through the #ElCampoSigue campaign, designed a communication and social mobilization strategy, aimed at providing information to actors along the food supply chain, in order to manage the impacts of COVID-19 — and the other shocks — on the agriculture sector and food and nutrition security. The campaign that translates to “Farming doesn’t stop”, offers a suite of communication tools for advocacy, public training and awareness to food supply chain actors. Almost a year after Colombia’s first lock down measure in March 2020, communication and innovation have proven to be vital strategies in the fight against the pandemic. Against this background, this immersive webinar sought to recreate the experience of the El Campo Sigue radio broadcasts. This radio show style webinar specifically aimed to: • Share experiences from #ElCampoSigue and the lessons learned at the community-level. • Emphasize how communication programs are a strategic mechanism that support rural communities in sustaining the processes of production, transportation and marketing of agricultural products despite the economic barriers generated by COVID-19. • Discuss the synergies and partnerships that facilitated the response to the emergency, as well as the recovery approaches.
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    Este estudio de caso sobre Colombia es parte de una serie de estudios de caso de países que describe los pasos a dar para formular e implementar los Planes Nacionales de Adaptación (PNA). Los estudios de caso se enfocan en la adaptación en el sector agropecuario, que incluye la silvicultura, ganadería y pesca. La serie se propone brindar información valiosa a los diseñadores de políticas nacionales obtenida por sus colegas de Asia, África y América Latina que se encuentran en el mismo proceso de construcción del PNA para abordar los múltiples desafíos del cambio climático. Asimismo, cada estudio de caso describe los aportes y las lecciones aprendidas del Programa Integración de la Agricultura en los Planes Nacionales de Adaptación (NAP-Ag). Además, se identifica la contribución de este trabajo al logro de los objetivos nacionales e internacionales de desarrollo y cambio climático (en particular, los del Acuerdo de París y los Objetivos de Desarrollo Sostenible).

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