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Book (stand-alone)Community-based tree and forest product enterprises: market analysis and development, booklet D
Identify products, markets and means of marketing
2003The aim of Phase 2 is to select the most promising products and gather information for their further development, identifying potential markets and means of marketing. At the end of this phase, interest groups will be formed to further develop each of the selected products, and a team will be formed to undertake Phase 3. -
Book (stand-alone)Community-based tree and forest product enterprises: market analysis and development 2003MARKETING OPPORTUNITIES are emerging throughout the world as trends towards economic liberalization and governmental decentralization open new markets and give local communities more say in the management of their forest resources. LOCAL COMMUNITIES therefore have more opportunities to benefit from forest resources, while also having greater incentive to better manage and protect those resources. BUT, INCREASING DEMAND for forest products, which increases their commercial val ue, can result in over-exploitation of the resource base and economic exploitation of the people who harvest the products. The result is degradation of the resources and continued poverty and indebtedness of the harvester. Therefore, it is now recognized that forest products need to be not only financially viable, but also environmentally and socially sustainable. THE MARKET ANALYSIS AND DEVELOPMENT (MA&D) approach has been designed and developed specifically to assist people in achieving a sustainable livelihood system in which their household and community economic assets are increased and local forest management is improved. MA&D enables local people to identify potential products and develop markets that will provide income and benefits without degrading their resource base.
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Book (stand-alone)Community-based tree and forest product enterprises
Market Analysis and Development - Manual
2011Through its community-based enterprise development (CBED) programme, the Forestry Department of FAO supports the development of capacity to create small-scale tree and forest product enterprises. Such rural enterprises provide local communities with better opportunities to benefit from forest resources, while also creating greater incentives to sustainably manage and protect those resources. The programme seeks to support the development of business capacity through training in the use o f the Market Analysis and Development (MA&D) methodology. MA&D is especially suitable for enterprises based on natural resources products that need to be protected or conserved because it links participatory natural resources management and conservation activities to income generating opportunities. Besides environmental sustainability, the methodology also takes into consideration social, technological, legal and commercial aspects, providing a wide scope for understanding relevant mark et systems and thus avoiding business failure. As the approach encourages planning and development of business strategies it also contributes to local communities’ investment preparedness, making it easier for them to access external capital and investments such as those related to Carbon Finance.
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