Year of publication 2009

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Place of publication Рим, Италия ;

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Product type Book (stand-alone)

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Series title Marketing Extension Guide

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Series number 1020-9484

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Edition 1

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Synopsis (short abstract) This guide, published in Russian, describes, in fairly simple terms, the market research that agroprocessors can carry out, and some of the ways of doing such research. Market research can never guarantee success but it can certainly increase the likelihood that the new business will turn out to be profitable. It can identify at an early stage those processing ideas that are unlikely to lead to profitable operations.

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Language Russian

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Also available in:

• English
• Spanish

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