Community-based tree and forest product enterprises

Office of Assistant Director-General (Forestry Department)

Community-based tree and forest product enterprises

Market Analysis and Development - A map of the process

Year of publication 2011

Author Office of Assistant Director-General (Forestry Department)

Product type Document

Edition 1

Full item page

Synopsis (short abstract) MA&D is a framework for planning tree and forest product-based enterprises. It consists of a preliminary planning phase followed by four phases that guide entrepreneurs through a simple and clear participatory process to plan and develop their enterprises. Entrepreneurs will follow a sequence of systematic steps to ensure that all critical elements are included in order to minimize any risks linked to establishing their enterprises. Phases 1 and 2 serve as a diagnostic process and help t o identify opportunities and to motivate participants. Phase 3 supports the preparation of the enterprise development plan, and Phase 4 the start-up of the enterprises.

Language English

Also available in:

Related items

Showing items related by metadata.

Book (stand-alone)
Community-based tree and forest product enterprises: market analysis and development, booklet E
Plan enterprises for sustainable development
2003

Also available in:

French
Spanish

In Phase 3, the facilitator will work with the future entrepreneurs to develop a plan for the growth of the enterprise, develop strategies for each of the four areas of enterprise development, and draw up action plans to prepare the way for implementation. This will involve defining the mission, goals and objectives of the enterprise, assessing its profitability, and determining capital start-up needs. The enterprise development plan will be used to obtain financing. Guidelines are presented for the development of market strategies and preparation of an enterprise development plan.
Book (stand-alone)
Community-based tree and forest product enterprises: market analysis and development, a map of the process 2003

Also available in:

French
Spanish

Market Analysis and Development (MA&D) provides a framework for planning tree and forest product enterprises. It is a step-by-step process, arranged in three phases, and it uses a series of general tools that have been, or can be, adapted to achieve specific results in the development of enterprise ideas. MA&D is an innovative process that systematically considers social and environmental concerns alongside the technological, commercial and financial aspects of enterprise development.
Book (stand-alone)
Community-based tree and forest product enterprises
Market Analysis and Development - Manual
2011

Also available in:

French
Spanish

Through its community-based enterprise development (CBED) programme, the Forestry Department of FAO supports the development of capacity to create small-scale tree and forest product enterprises. Such rural enterprises provide local communities with better opportunities to benefit from forest resources, while also creating greater incentives to sustainably manage and protect those resources. The programme seeks to support the development of business capacity through training in the use o f the Market Analysis and Development (MA&D) methodology. MA&D is especially suitable for enterprises based on natural resources products that need to be protected or conserved because it links participatory natural resources management and conservation activities to income generating opportunities. Besides environmental sustainability, the methodology also takes into consideration social, technological, legal and commercial aspects, providing a wide scope for understanding relevant mark et systems and thus avoiding business failure. As the approach encourages planning and development of business strategies it also contributes to local communities’ investment preparedness, making it easier for them to access external capital and investments such as those related to Carbon Finance.