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Consumers’ concerns and external drivers in food markets











FAO. 2015. Consumers’ concerns and external drivers in food markets, by Alena Lappo, Trond Bjørndal, José Fernández-Polanco and Audun Lem. Fisheries and Aquaculture Circular No. 1102. Rome, Italy.


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    This is the summary version of the FAO corporate report "The future of food and agriculture – Drivers and triggers for transformation", which aims at inspiring strategic thinking and actions to transform agrifood systems towards a sustainable, resilient and inclusive future, by building on both previous reports in the same series as well as on a comprehensive corporate strategic foresight exercise that also nurtured FAO Strategic Framework 2022–31. It analyses major drivers of agrifood systems and explores how their trends could determine alternative futures of agrifood, socioeconomic and environmental systems. The fundamental message of this report is that it is still possible to push agrifood systems along a pattern of sustainability and resilience, if key “triggers” of transformation are properly activated. However, strategic policy options to activate them will have to “outsmart” vested interests, hidden agendas and conflicting objectives, and trade off short-term unsustainable achievements for longer-term sustainability, resilience and inclusivity.
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    The future of food and agriculture – Drivers and triggers for transformation 2022
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    This report aims at inspiring strategic thinking and actions to transform agrifood systems towards a sustainable, resilient and inclusive future, by building on both previous reports in the same series as well as on a comprehensive corporate strategic foresight exercise that also nurtured FAO Strategic Framework 2022–31. It analyses major drivers of agrifood systems and explores how their trends could determine alternative futures of agrifood, socioeconomic and environmental systems. The fundamental message of this report is that it is still possible to push agrifood systems along a pattern of sustainability and resilience, if key “triggers” of transformation are properly activated. However, strategic policy options to activate them will have to “outsmart” vested interests, hidden agendas and conflicting objectives, and trade off short-term unsustainable achievements for longer-term sustainability, resilience and inclusivity.
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    Brochure, flyer, fact-sheet
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    Food systems are changing and becoming increasingly complex and this tends to create uncertainty and concern for us as consumers. It is critical that civil society representatives and governments reflect on how they engage with consumers to “demystify” the global food system, understand consumers’ views and concerns, provide reliable information to guide healthy and safe food choices and create conditions that enable constructive dialogue and trust. This thematic brief for the First FAO/WHO/AU International Food Safety Conference outlines considerations for better consumer engagement on food safety.

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